Originally posted by Hannibal
View Post
These kids being recruited by the Power 5, the best of them, have a good shot at multimillion dollar contracts with NFL teams at some point following their college playing time. That's an added benefit to the COA but it is extended on the basis of programs riding that kid to produce millions of dollars in revenue annually, much more than that over the course of the kid's playing time at college.
Bringing on these kinds of athletes then is like making a capital investment in your football program at a relatively low cost to benefit ratio. IMO, if the resource (the kid being recruited) has the potential of boosting the bottom line of the football program, he ought to have some kind of leverage regarding what that program is going to give him to do that.
Certainly, part of the cost to the U is the scholarship + COA. But I've read some good accounting of this cost to the U as being marginal at best. i.e., the actual cost in brining a scholarship player inot the program is a bargain when compared to the millions that will be generated for the athletic department with a winning, post season playing football program.
That kind of value, IMO, deserves the attendant leverage that goes along with it in any other business environment.
Comment