They are pretty close to exact on ad breaks. When I was involved in buying an ad (local) for the bowl in Bham, they told me the quarter and within 5 minutes (real time) of when it would air. We were never given any indication that it wouldn't be on.
Here are the ratings for last year. Post season up top, scroll down for regular season.
Here are the ratings for last year. Post season up top, scroll down for regular season.
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