You could be right about a minimal cost, and were I the Big Ten I might think that getting this institutionalized narrows the football gap with the SEC and makes TV rights even more lucrative. Though the SEC will still find a way to cheat.
But maybe overall it depends on whether the Big Ten IPOs and has a fiduciary duty to maximize profits or not...
But maybe overall it depends on whether the Big Ten IPOs and has a fiduciary duty to maximize profits or not...
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