I don't know many people who first got into craft by leaping to IPAs right away. If you want your place to be accessible for someone who's only drank Bud all his life you need to have a pilsner/lager, a porter, a stout, maybe a hefeweizen on your menu. But IPAs are the cash cow. Cheaper and quicker to make and it's what most regulars (IMO) gravitate towards. Pretty rare to step in to a place that has 3-4 different porters. Likely just 1 if that. But having 3-4 different IPAs seems typical at this point unless you're really small.
Stereotyping but for women who normally drink wine their gateway seems to be ciders/sours.
Stereotyping but for women who normally drink wine their gateway seems to be ciders/sours.
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