If you want more big out-of-conference games, you could get a huge boost by letting teams pocket their TV revenue share of these games. I know that this would never happen, because 100% equal revenue sharing is considered sacred outside of Austin, Texas. But it's a big source of inefficiency.
This is one of many situations where "it's all about the money" is a true statement, but it doesn't have to be a bad thing.
This is one of many situations where "it's all about the money" is a true statement, but it doesn't have to be a bad thing.
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