It's going to be a long time before the NFL goes off the broadcast networks. It's a low key reason why they are number 1 and nobody else is close.
Broadcast networks are hobbled but they are still the best avenue for advertisers. There's a weird dynamic where the ad agencies have a gigantic pile of money and they have to spend it somewhere, so you get this weird situation where the networks have sports and the cheapest reality shows you can produce. Expect it to stay that way for a long time.
Amazon is a special case because they treat their streaming like a loss leader in ways the other streamers cannot.
Broadcast networks are hobbled but they are still the best avenue for advertisers. There's a weird dynamic where the ad agencies have a gigantic pile of money and they have to spend it somewhere, so you get this weird situation where the networks have sports and the cheapest reality shows you can produce. Expect it to stay that way for a long time.
Amazon is a special case because they treat their streaming like a loss leader in ways the other streamers cannot.
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